Are you one of the almost 2 million real estate agents in the US? Chances are that if you live in one of the 100 most populated cities you are competing against almost 20,000 other realtors for clients’ time, attention and money. What’s more is that there are 86,000 real estate brokerages also clamoring to impress potential real estate clients for their own agents. So, how do you stand out from the crowd when there is so much cacophony? A few simple answers are: using digital marketing, such as text messaging for real estate agents, leveraging your community, and being distinct in your area of real estate.
There are a few other tricks you can implement to become a more successful and competent agent that will help you make a distinctive mark on your current and potential clients.
First, don’t annoy your social media followers. Realtors bread and butter comes from referrals, as 86 percent of buyers and sellers recommend their agent to others, however, asking over and over again on social media for referrals can decrease others desire to recommend you. You never want a current or past client to say, “She’s a great agent, but don’t follow her on social media. She’s constantly spamming your feed with requests.”
Forbes recommends asking yourself 12 basic questions before pushing the post button including, “Will anyone care about this content beside me?”, “Will I be okay with absolutely anyone seeing this?”, and “How many times have I already posted something today?”. Remember to always do a short evaluation of the content you are sending out to make sure it’s in line with what you want others to perceive about you. How you are perceived by your potential and current clients will come to greatly affect your real estate business.
Second, use your current mobile device to connect with current and potential clients. If you aren’t using your phone to connect with customers, you are missing out on a big opportunity. Almost 1.9 billion people are connected to the internet worldwide and 98 percent of home buyers consider their mobile device a valuable tool. At the touch of a few buttons you can associate with clients interested in choosing a realtor to either sell or help someone buy their home. Using texting can also help you build a database of potential clients, perhaps who are looking, but haven’t decided to go all in yet.
Furthermore, in the last few years text messaging for real estate agents has become an essential job duty. Keeping current clients up-to-date and potential clients interested in your real estate services is the basis of any good realtors’ day-to-day activities. Automated and customized text messaging can mean the difference between a bang or bust for real estate agents. Texting is so popular that in 2009 alone, 4.1 billion texts were sent each day and texting has only grown since then. Indeed, texting has become so popular that an entire real estate industry is based off its growth, called “Automated Text Message Marketing” or ATMM. With this kind of explosive growth, you don’t want to miss out on the opportunities that are so readily available to you.
Third, it’s important to realize that people love to buy, but hate to be sold to. Potential customers are always skeptical when you’re trying to win a battle against them. Make the process fun and engaging to the client, then it will be much less a battle and more a guided journey to solve the client’s problem. You want the client to feel like you are on their side, not that you are on the opposing side.
Thankfully, though, the real estate market is a little easier in this respect as most clients are actively looking for something they want which gives you a shoe in. The key is to find out what is most important to a client and provide them an array of solutions. Choice is key. Approaching clients this way will help you make the most of your time and the clients desire to find a solution that fits them. For example, you can use text messaging for real estate agents when you are first communicating with a client.
Fourth, leverage the up-and-coming generation. Millennials are the newest consumer to the real estate industry and make up most of the first-time home buyer market, almost 35 percent. However, they can be the gift that keeps on giving for years to come. They are young, with a median age of 30 and are move-up buyers who spend the least amount of time in one home–only 5 years. Real estate agents can take advantage of the buying potential and social media reach of Millennials.
For example, an agent can help a Millennial buy an apartment, a starter home and then another home. In addition, Millennials spend the most time of any generation on social media. A whopping 18 hours a day. You can leverage their networks to reach more potential clients. And since 73 percent of previous clients go with the same real estate agent when they purchase subsequent homes, you are sure to win time and time again.
Fifth, remember consistency is key. Having a message and persona that comes through the same whether in person, on social media or over text is important. Consistency can establish your reputation, make you relevant, and maintain your message. It’s important to think about the type of personal brand you want. Your personal brand should translate easily across communication channels.
If you don’t know where to start, think of the big brands of today – Apple, Google and Coca-Cola. What do you think of when you hear their names? For the most part, you probably think about great products and exceptional service. It’s the same for your personal brand. What do you want clients to think of when they hear your name? The answer is should be exactly the same as the large companies listed above: a great product with exceptional service. What’s more is that you can use text messaging for real estate agents to help build your brand and interact with clients, so they come to know you and your real estate business as a great product with exceptional service..
As you develop and grow as a realtor remember these five tricks. They’ll not only help you become well-known in your community, but create a clear message that current and potential clients will seek out.