Text Message Marketing For Real Estate
Trends in who’s buying year-to-year fluctuates. However, trends in the overall housing market point to three main groups of buyers. The three main categories that make up the modern homebuyer are millennials, who can be easily accessible with text message marketing for real estate, second-time homebuyers or those who are trading up, and retiree’s. While these categories aren’t all-inclusive, they do include the largest categories of home buyers out there.
The first type of modern homebuyer is millennials. They make up about 35 percent of the market and are younger than 35 years old. Easy to remember, right? No doubt you’ve heard your fill of the good, bad, and ugly about millennials. Millennials entering the housing market today are used to having everything at their fingertips. If they have a question, they want to look it up, so they can get an answer right away. If they have a problem, they want it fixed immediately.
Millennials move at breakneck speed; their world moves quickly. With the advent of the Internet and social networking, anything or anyone is accessible at any time. If you wish to work with this generation, then you must also conform to this standard. You must remain accessible when perhaps it is inconvenient or when you think you are done for the day. Millennials want to know that they can reach you any time, any place. So, now that you know a bit more about what the expectations are for working with millennials, here are a few helpful things to keep in mind.
First, if a millennial client sends you a text, answer right away. Don’t wait until it’s convenient or you have time. Remember they work quickly. Even if you can’t give them an answer to their question or concern right away, text them back right away and explain that you will need time to answer what they have asked. This is totally acceptable. And it will be taken a lot better than simply not responding until you have the answer.
In addition, for this reason, millennials are a great group to target with text message marketing for real estate. They’re more apt than any other group to have a positive response since text is the main communication type for this generation. They love to use their phones for everything. Remember if it can be done on a phone, do it! Text message marketing for real estate is easy to implement into your existing marketing. Simply add an extra line or two to your marketing materials that allows millennials to access the information they desire via text. Simple as that.
Second, communicate through the channels millennials use. Text and email are the best way to reach millennials. If you have an update about the real estate sale or purchase, send them a short text or email. Not only will it ensure that your millennial client will receive and read it, but it may even save you time! It’s just more efficient, which is what this age group is going for. If it’s not quick and convenient, forget it.
Millennials save calling for the really important things. Make sure that you cater their preferences by directing your everyday news through their typical communication channels and saving the really important things for an in-person phone call.
Third, fact-find to see what the millennials that you are working with are interested in. Don’t just assume because they fit into the millennial category that you know what they will like. Most millennials do hours of research on something they want to purchase before going through with it. So, treat them as the expert. Ask them what they’ve learned and what they want.
Using this type of approach with millennials will not only make your job easier, but they will feel that you value their effort. However, you don’t need to give up your expert status in the process. There may be times where they weren’t as clear on something or that what they read online was just flat out wrong. Don’t be afraid to correct the misconceptions in a conversational way that doesn’t make them feel unappreciated for the work they did. Do it in a way where they can learn and tell them where to go to find information that is accurate.
Fourth, be genuine. Don’t be afraid to tell them how it is. Millennials appreciate an open and honest manner. If something needs to be said, say it. Don’t beat around the bush about it. If the house they are looking for isn’t going to work out for one reason or another, don’t be afraid to let them know. Just like any other age group you will work with, millennials want to know that you are on their side even when times get rough. So, if they do, don’t be afraid to let them know.
And as with any real estate client you are working with, make sure to tell them the truth. People always respond best when you tell them all the facts. Don’t withhold something because you think it will break the real estate deal. Part of your job is keeping clients informed, letting them know how to handle certain situations that arise, and keeping their cool even in difficult circumstances. After all, this is a place where they are going to spend at least the next few years of their life in. They are entitled to know what is going on in the process each step of the way.
Fifth, use social media. Most millennials love social media and want something good to post to their social channels. Figure out a way to make it easy for them to share who you are and what you do. If you take advantage of this opportunity, you will win with referrals. Millennials have more friends on social media than any other age group and love to share what they love with others. They are also the fastest growing group of homebuyers, meaning that your initial investment of energy in one or two millennial homebuyers, should achieve results for years to come.