Mobile Lead Capture for Real Estate Agents
All realtors want to connect with as many people as they possibly can. The more people a realtor connects with means more potential clients. More potential clients means more actual clients. More actual clients means more closings. And more closings means more money for you. The big question then becomes, how can you connect with more people? Well, using some up-and-coming real estate marketing tools such as mobile lead capture for real estate agents are the key.
One question you may ask is, how do you become as effective as you can be in reaching your potential customer base? There are a few things you should already know about marketing. You know, make sure your name is out there in the community, drop off your business card at applicable companies, and talk about your business with those that inquire. But doing those things will only get you so far.
You need to do more if you are going to be able to reach the maximum number of people you possibly can. Traditional marketing strategies still work, but they don’t work as well as they used to. The reason: there are new and emerging marketing tools that have taken over part of the real estate marketing scene. You want to make sure you are up-to-date on all your real estate marketing options if you are going to create a viable real estate marketing plan that reaches as many people as possible. There are several new marketing tools to consider when putting together your plan below.
- Use mobile lead capture for real estate agents. This is the golden child of the realty sphere right now. With mobile lead capture, also referred to as text marketing, you can do no wrong. Each day text is becoming a more popular way to communicate. There are even whole groups of people, Millennials to be precise, that would rather receive a text than a call. One of the main reasons texting has become so prevalent is because there are simply so many ways you can use mobile lead capture for real estate agents in your realty business.
Companies have caught on to the phenomenon and are going with it. RealtyFlux is one of the early examples of a company that is making it easy for you to market via mobile lead capture for real estate agents.They specialize in what is called an Auto Texting Lead Magnet (ATLM for short). The company lets you choose specific keywords to use in several different types of text marketing lead magnet campaigns. It also comes with your own lead generating website and, of course, push notifications so you can contact potential customers right away.
Using this simple and innovative tool can take your marketing plan to the next level by reaching people that are fresh to the real estate scene. Those that haven’t been contacted a thousand other times by a multiplicity of other realtors in your area. And when you use a company like RealtyFlux, you can create a database for yourself of those that are interested in buying or selling a home.
- Streamline your social accounts. It’s always a good idea to make sure that your message, as a realtor, is being clearly communicated. You don’t necessarily need to post the exact same thing to each social media account you have, however, you do need to keep your message consistent. Consistency is essential to a good marketing plan.
It cannot be said enough: consistency is the key. You’ve probably noticed by now that not all social media sites are made equal. Each site has its own qualities that makes it unique. You can still cater to each sites “personality” while keeping your message uniform and your marketing strategy uniform.
A good tip to remember when you have big news to share, post it to all your social media sites. Not just one or two sites. You want to maximize the amount of people who see the news and share it with their friends and followers. This can even be built into your marketing plan. And you will want to make sure that the message, although consistent, caters to the specific social site that you are working with. For example, if you are using Instagram, you are going to have to represent your news with a fantastic photo, but on Twitter, you’ll want to have a something completely different, perhaps a witty way of letting people know what’s up.
- Network your butt off. Realtors are a unique subset of businesspeople. That have great customer service skills as well as exceptional sales skills. However, realtors often forget something that is so vital to other business people’s’ lives. And that is networking.
You need to be making the most of the people you surround yourself with and you need to be constantly putting yourself in places where you can connect with new people. For example, meet one on one with realtors in your community that you respect. Ask them about how they get the job done. Take notes. Build a relationship with them and create a chance for an open dialogue. Perhaps even make a list of things you want to discuss. See if you can use their experiences to your advantage. The more you know, the more you can do.
In addition to networking with other realtors, you should network with other businesspeople. People love to help people they like. Find local gatherings of businesspeople in your community. Attend with the purpose of meeting and genuinely connecting with as many people as you possibly can. Perhaps one time it will only be one person and the next ten people. The point is to make yourself and your business known to as many people as possible; to maximize your sphere of influence. This, in turn, will allow you to have a broad array of individuals to work with.
When the chips are down, you want to make sure that you are doing everything in your power to connect with as many people as possible. It’s easy to keep doing the same things over and over again and expect different results. But you need to get out of your comfort zone. Try things that you haven’t before. Revamp your marketing plan and, who knows? Maybe some of them will work.