Mobile Lead Capture for Real Estate Agents
As a realtor you have a lot on your plate. You write up offers and counteroffers, respond to clients never-ending stream of questions, book inspections, attend continuing education courses, use mobile lead capture for real estate agents, hire photographers, stage homes, market to past and potential clients on social media, track and contact clients through automated texts, help get clients pre-qualified, and, of course, show homes.
There is always one more thing you need to do and another you can’t. A client or paperwork take up most of your waking moments and when you aren’t with them you’re busy with your personal life. With so much to do and so little time in the day, wouldn’t it be nice if you didn’t have to do something ever again? Well, here are four things you can scratch off your “to do” list and never think about again.
A major time-sucker for realtors is open houses. In case you haven’t noticed the popularity of open houses has dropped off over the years. However, there are still 700 open houses each week in large metropolitan areas. Think about the amount of time realtors are wasting! If you figure that each open house is at least two hours long, that’s collectively 1400 hours that are wasted each week for realtors in your area.
Open houses are not only waste realtors time, they can cause major problems. One problem is security. From burglars casing a house to strangers stealing staged items while “checking out” a home is a big issue. In fact, it has become such a problem that even major news sources like the New York Times got involved to warn realtors and sellers alike.
Another cause of damage can come from a seemingly cute place–children. Although little bundles of joy may make people melt right in front of your eyes, they do pose quite a threat to a home’s safety. Imagine if a toddler got hold of a glass item that was staged in the home and broke it. The last thing you want to be concerned with is fixing something a child broke at your open house. Additionally, you don’t know how the parents of the child are going to handle their little bundle of joy while in the home. Just imagine if they lost track of where the child was and you were sued because the child fell down the stairs or out a window. You definitely don’t want to take on the liability or risk that this poses.
But, I know what you are thinking, if you can’t do open houses, how can you survive? Well, one of the directions that a lot of realtors are getting excited about is marketing the house through mobile lead capture for real estate agents. Mobile lead capture takes the guesswork out of finding potential clients. It helps you find the right buyers, or even seller’s, quickly by referring you to a auto-generated list that updates as potential clients text to find out more about a home.
Don’t waste your time with an open house. If someone is really interested in a house, they will contact you or their own realtor for a private showing. Plus, all homes are listed, at least one way or another, online through the MLS. Online videos and pictures are a much safer and more convenient way for you to show off the house. You don’t have to worry about the headache of an open house anymore!
Working with unqualified buyers is another red herring. Unqualified buyers aren’t really buyers at all. These are people, who, for various reasons, cannot secure the proper financing it takes to purchase a home. Although you may want to build goodwill with people in your community, you don’t need to let them into a home, especially if you know they are unqualified buyers. For all you know, the potential “unqualified” buyer may well be trying to case the home. This is something you definitely don’t want to be liable for. Just take it as a rule of thumb: if the buyers are unqualified, then let the “deal” pass.
Another scenario you may run into is cash buyers who don’t want to be or can’t be qualified by a financial institution. It’s perfectly reasonable to work with cash buyers, but make sure that the buyers have a proof of funds, like a bank statement, from their financial institution. The last thing you want to happen is to have a cash buyer who at the last minute falls through and can’t get approved through a reputable financial institution.
Showing a home to someone that already has a realtor is all for not. If the clients already know who they are going to pay to close a deal, then let their realtor earn his keep. Realtors work off helping others, but don’t let others, even close friends or family that are going with someone else, waste your time. Being a realtor is your livelihood and they need to be respectful of your time and resources.
Another time waster is photos. If you’ve never been a professional photographer, for goodness sake, don’t take your own photos. On the off chance that you are, go right ahead. However, most realtors are not photographers. With smartphones taking on everyday functions, including photography, it’s easy to believe that you are, in fact, a photographer. But it is a deceptively difficult trade.
Photos are the first thing potential buyers look at, so they need to be done well. In fact, they help homes sell faster and for a better price. Hire someone with experience photographing homes. It may cost you a bit upfront, but it’ll pay dividends in the end. In addition, you can market the professional photos through mobile lead capture for real estate agents. So, make sure to speak with your seller about the cost and make sure they are on board. If they are on the fence, explain the benefits that great photos can have on the value of a home. Plus, you don’t need the added work of being a photographer on top of a realtor.
So, the moral of the story? Don’t clutter your day with unnecessary tasks that simply don’t pay off. Instead take charge of your career. Distill your day down to the things that matter most. In the end, you determine how you manage your time and resources to build your real estate business.